In both business and government organizations there is a positive connotation with circular economy. Often seen as a possible solution to the shortage of raw materials, the application is not on par. INSEAD recognizes this contradiction and designed a framework for circular strategies. It describes how collaboration is essential for setting up a circular system, as seen in the case of EMMA, with which FBBasic and Cirmar designed the first circular safety shoes in the past. Besides collaboration other elements are of importance, which those are can be read here.